High-quality standard collection
Fruits that are picked off the tree still contain a lot of moisture and therefore spoil quickly. When collecting the fallen fruit it is important to ensure that the thick shell of the fruits is still completely intact to protect the fruit pulp on the inside from outside contaminants. The africrops! GmbH, the company behind The Essence of Africa, has trained these and many more processes with the collectors to ensure a consistently high-quality standard.
In Tanzania the harvest takes place twice a year. For the harvest up to 1000 collectors come together. Due to the important contribution that the Baobabs now have towards local income creation more efforts are being put into their conservation. Whereas they would get regularly chopped down to clear land and gain wood, they are now seen as an important source of income.