The hibiscus bush with its bright red flowers is a real eye-catcher. The valuable plant pigments, called anthocyanins, provide a strong color of the flowers. Hibiscus flower powder contains phytochemicals also vitamins such as vitamin C and B3. Our hibiscus powder is 100% pure, natural hibiscus flower powder from organic farming. It comes directly from Africa and is cultivated there under sustainable conditions. “The Essence of Africa” is also traded right and fair. “Trade not aid” is our philosophy.